IRSYAD BAIDLOWI USMAN, NIM. S17120005 (2022) STRATEGI PEMASARAN MENGGUNAKAN METODE MARKETING MIX DI PUTRA KEMBAR BAKERY. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH GOMBONG.
![[thumbnail of IRSYAD BAIDLOWI USMAN NIM. S17120005_compressed.pdf]](/style/images/fileicons/text.png) |
Text
IRSYAD BAIDLOWI USMAN NIM. S17120005_compressed.pdf Download (698kB) |
Abstract
Putra Kembar Bakery is a bread industry in Karanganyar District, Kebumen Regency, Central Java Province. Sales of Bakery products over the past three months have decreased dramatically. To ensure the sustainability of the company, it is necessary to plan the right marketing strategy. In this research, the design of marketing strategies was carried out by methods Marketing Mix 7P (prize, product, promotion, process, people, place, physical evidence). The research phase begins with the identification of sales history, reseller data, competitor bread, and the quality of Putra Kembar Bakery bread. The next step is to determine the marketing strategy based on Marketing Mix criteria using SWOT. The results showed an IFAS weight value of 2.03 and an EFAS weight value of 0.96. This condition indicates that the company is in quadrant 1 which means it needs to implement an aggressive strategy.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Widyastuti, ST. MT |
| Uncontrolled Keywords: | Strategy Marketing, Marketing Mix, SWOT;Stategi Pemasaran, Marketing Mix, SWOT |
| Subjects: | Prodi S1 Teknik Industri |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 03 May 2023 03:43 |
| Last Modified: | 03 May 2023 03:43 |
| URI: | http://repository.unimugo.ac.id/id/eprint/2678 |
Actions (login required)
 |
View Item |